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Date: Wednesday January 07, 2009 |
Bellapizzelle debuts in Women’s Day Magazine
Cookies, Anyone?
Denise DiNorscia Williams, an advertising executive who loves to cook, launched an online business more than two years ago selling pizzelles, Italian specialty cookies, which she and her 80-year-old mother make to order in her mother's kitchen. The first step: hiring a designer to create BellaPizzelle.com. "It was an investment in my future," says Denise, 41. She drew on her marketing skills to create a letter introducing her product and mailed it to everyone she knew. She earned $6,000 in four weeks!
Now she pays for Internet advertising and sends postcards and handwritten thank-you notes to previous customers. She recently had a bakery built in the basement of her own home. Her husband, mother, four aunts and two sisters are on call to help. "People tell me that I should have the cookies mass-produced, but it wouldn't be the same," says Denise. "What could be better than spending time in the kitchen with family?"
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